Monitoring Your Internal Monologue

And so the smart marketer throws away bias and stops cheering for one outcome over another and instead quietly takes notes on herself. Notes start shallow, but if you push, you can get deeper, stripping away layers of previously unexamined instinct. You can test those notes, see if they occur in other people when you vary the inputs. And it’s this series of notes and tests that give you insight on how to share your next idea.